Seven brands
Every brand we carry
The four names you already know, plus three Chinese brands making genuinely competitive carbon-plated shoes at prices the international market has not matched.
International
First Stride
Our own line — run kit built to sit under a race bib, not just a hanger.
First Stride's own apparel line, designed in-house rather than resold. No foams or plates here — just quick-dry training kit sized to run in, not lounge in.
Nike
Air, ZoomX and the fastest marathon record on the road.
Nike running spans the daily-mileage Pegasus, the ZoomX-stacked trainers built for uptempo work, and the Alphafly race platform that has carried more sub-2:02 marathons than any other shoe. Pick Nike when you want a familiar, springy ride with an aggressive race-day option at the top of the range.
Puma
NITRO foam — light, lively and priced to run every day.
Puma rebuilt its running line around nitrogen-infused NITRO foam, and the result is one of the best value-per-gram ranges on the road. Velocity for daily kilometres, Deviate for tempo, Fast-R for the days the watch matters.
Asics
FF BLAST and FF TURBO — Kobe engineering, bouncy geometry.
Asics builds around FF BLAST and FF TURBO PLUS foams with a bias toward smooth transitions and long-run comfort. Novablast for bouncy daily kilometres, Superblast for the do-everything trainer that many runners now race in, Metaspeed for a purpose-built marathon shoe in stride and split versions.
New Balance
Fresh Foam X and FuelCell, in widths that actually fit.
New Balance pairs plush Fresh Foam X daily trainers with the FuelCell race family, and is one of the few brands offering genuine width options across the range. The 1080 remains a benchmark cruiser; the SuperComp line brings the carbon plate.
Adidas
Lightstrike Pro and EnergyRods — foam-first speed from tempo to marathon.
Adidas rebuilt its running line around Lightstrike Pro, a supercritical foam that shows up everywhere from the plateless Adizero EVO SL to the four-rod Adios Pro 4 that has powered multiple marathon records. Pick Adidas when you want a foam-forward ride and a race-day shoe that has actually been on the podium.
Hoka
Maximalist cushioning that started in the French Alps — now the tallest stacks on the road.
HOKA built its name on oversized, ultra-cushioned midsoles designed for the downhills of French ultra-trail racing, and that maximalist DNA now runs through everything from the marshmallow-soft Bondi to the carbon-plated Rocket X. Wherever the shoe sits in the range, the stack is taller and the ride is smoother than almost anything else on this shelf.
Whoop
The screenless band that made recovery a training metric.
WHOOP built the category: no screen, no notifications, just a sensor worn 24/7 that turns sleep, strain and recovery into a number you train against. The 5.0 generation samples 26 times a second and runs 14+ days per charge, and the hardware ships bundled with the membership rather than sold outright.
Google Fitbit
Fitbit tracking, Google intelligence, no screen to distract you.
Fitbit under Google has moved its health stack into the Google Health app and its hardware toward things you forget you are wearing. The Air is the clearest expression of that — a 5-gram screenless pod on a woven band that tracks heart rate, SpO2 and sleep for a week per charge.
Garmin
Body Battery and the full training stack — with no subscription.
Garmin has spent two decades building the deepest training-metrics stack in endurance sport, and it charges nothing extra to use it. CIRQA is its first screen-free band: the same Elevate optical sensor, Body Battery, HRV status and training readiness runners know from its watches, in a fabric band with no display and no monthly fee.
Luna
A voice-first health band out of Hyderabad, built on LifeOS.
Luna is an Indian health-intelligence startup founded by Amit Khatri, who previously scaled Noise into one of the largest wearable brands in the world. The Luna Band has no screen and no subscription — you talk to it, and its on-device LifeOS model turns continuous biomarker sampling into an hour-by-hour plan for the day.
Hume Health
A five-sensor screenless band out of Wilmington, built around a real health score.
Hume Health is a US wearables company whose thesis is that a fitness band should tell you your health status, not just your step count. The Hume Band runs a five-LED, four-photodiode PPG array — more optical hardware than most wrist trackers carry — to produce a single Health Score alongside heart rate, HRV, SpO2, skin temperature, sleep and, new in the 2.0 generation, blood pressure trends. There is no required subscription.
Apple
ECG, blood oxygen and the deepest smartwatch ecosystem, on the watch most people already own.
Apple Watch is not built around running the way Garmin is, but it carries a health-sensor stack few dedicated running watches can match — a genuine ECG, blood oxygen, skin temperature and, since the Series 11 and Ultra 3 generation, hypertension notifications — wrapped in watchOS's deepest third-party app ecosystem. The Ultra line adds dual-frequency GPS, satellite Emergency SOS and dive-rated water resistance for the days a run turns into something bigger.
China
Qiaodan乔丹
Feidian series — Chinese marathon tech at a real-world price.
Qiaodan Sports has quietly become a serious road-running brand in China, with the Feidian (飞影) series carrying elites through domestic marathons. Expect high stack heights, aggressive rockers and pricing well under the international race-day shoes.
Xtep特步
160X — the shoe that put Chinese racing flats on the map.
Xtep sponsors more Chinese marathons than any other brand, and the 160X series is its halo product line. Light, plate-driven and consistently one of the best value carbon shoes available anywhere.
Li-Ning李宁
Boom foam, Beng plate, and a proper full range.
Li-Ning pairs its supercritical Boom midsole with the Beng carbon plate across a complete road range. The Feidian family covers everything from relaxed recovery kilometres to championship marathon racing.
Dynafish大鲶
Back to Pure Speed — a Tianjin startup built by ex-PEAK engineers.
Dynafish sold out its livestream-only debut in under an hour and has stayed a cult favourite since — a geek-run outfit from Tianjin that skips trend-chasing and just optimises the ride. Every shoe runs on ultra-high-pressure nitrogen supercritical foam, the same material class powering the biggest names in performance running, at a fraction of the price.
Amazfit华米
Zepp-powered training hardware at half the Western price.
Amazfit (Zepp Health) undercuts the established wearable brands without thinning out the feature list — BioTracker optical sensing, month-long battery life and no subscription. The Helio line is its hybrid-training play, aimed squarely at HYROX and functional-fitness athletes.